EGA Marketplace

EGA was launching Tunisia's first marketplace and chose gaming as its lever to become known. The event took place in Sousse, over several days, around a Creator Award bringing together content creators. North Events handled the entire event side: site scouting, concept, stage design, technical, gaming, print and set dressing. The difficulty of this kind of project lies in the target audience: it had to speak to a gaming crowd while staying readable for a wider public, that of a brand which does not come from this world. Working outside Tunis also adds a logistical constraint, on equipment transport and the build schedule. It is the project that best illustrates what gaming can bring to a brand that does not come from it.