Seliana Charity Challenge

Nuked Cockroach was launching Veterans Online, a game developed in Tunisia, and was looking for an event worthy of that release. North Events produced the launch and its broadcast, building the format around the game itself rather than around an international title already known to the public. The operation was tied to a charitable cause, in support of SOS Village Seliana, which gave it a second reason to exist. Introducing an unknown game calls for a different treatment from a classic tournament: the rules have to be explained to the viewer, what makes the title interesting has to be shown, and a competition nobody is used to watching has to be made readable. It is one of the rare projects where we supported a Tunisian studio on its own creation. A production that combined a game release with solidarity.