Ooredoo EZ Cup FIFA 23

The football side of the EZ Cup platform was organised in the same year as the Valorant side, with a deliberately broader audience. North Events handled the production, the management and the full administration of the competition. FIFA calls for a different approach from an FPS: the matches are short, the pace of the live show is denser, and the audience expects treatment close to classic sports broadcasting. The event closed with a final and a trophy ceremony bringing together the project's partners, a moment that gives shape to a whole season of work. Running two distinct competitions on two gaming worlds in the same year meant making two formats, two audiences and two technical setups coexist. It is exactly the kind of project that lets a brand reach beyond the core gaming audience.